[tm_heading tag=”div” custom_google_font=”” text=”What sounds more fun? Filling in spreadsheets with data for eight hours or coming up with new and exciting ideas? I’ll go ahead and assume you went with option two. The opportunity to innovate is something most of us want more of in our daily work lives. Yet often, we feel we can’t be more creative at work because of factors beyond our control. Perhaps your company is risk-averse and likes to play it safe, perhaps your targets are intimidatingly aggressive.”][tm_spacer size=”lg:50″][tm_spacer size=”lg:50″][tm_spacer size=”lg:20″][tm_heading tag=”p” custom_google_font=”” text=”Transparent Standards: My first and foremost guiding principle was that the services would need to continue to apply transparent and objective standards for all career fields to ensure leaders assign tasks, jobs, and career fields throughout the force based on ability, not gender. In this respect, the services have been able to leverage the great amounts of data they gathered over three years’ worth of studies to make their standards up to date and operationally relevant. We found over the last few years that in some cases we were doing things because that’s the way we’ve always done them.”]

[tm_heading tag=”div” custom_google_font=”” text=”Ever been innocuously browsing the web for your next pair of shoes, before leaving the retail site to browse your social media, only to find the shoes have followed you in an advertisement – reminding you you’ve forgotten them? That’s dynamic remarketing.

Dynamic remarketing takes standard remarketing a step further by showing your prospects tailored advertisements containing specific products and services they have viewed. It aims to keep your brand relevant by bringing them back to your website to complete their purchase, as people who have already shown an interest in your product or service have a far higher chance of converting.”][tm_spacer size=”lg:50″]

[tm_spacer size=”lg:50″][tm_heading tag=”h5″ custom_google_font=”” text=”Setting Up Dynamic Remarketing Campaigns”][tm_spacer size=”lg:20″][tm_heading tag=”h5″ custom_google_font=”” text=”What To Do With The Data”][tm_spacer size=”lg:20″][tm_heading tag=”p” custom_google_font=”” text=”Now, with data being collected about your prospects’ browsing behaviour, you can log in to your Google AdWords account and begin creating specific remarketing lists,based on the actions available to you. These remarketing lists will then have enough data for you to be able to create your dynamic display remarketing ads.
You can also create your audiences using Google Analytics; advantageous for having the ability to separate bids on each ad group within each remarketing list. At Genie for example, we recently established a dynamic remarketing campaign targeting abandoned baskets, site visitors, past purchasers and product viewers. Even this general set of criteria vs standard remarketing for the same client yielded a COS drop of a third at an ROI of 2494%”]